Pengaruh Bauran Promosi dan Kualitas Produk terhadap Keputusan Pembelian pada Marketplace Shopee dalam Perspektif Islam

In the era of digitalization, development information and technology is increasing so that we cannot deny rapid developments in trade sector. So emergence online trading competition various markets. E-commerce players must be able to take initiative compete, especially quality products offered consumers, which greatly influences consumer buying interest, good product terms performance, durability, benefits others. besides that, peak success a company's progress promotions carried out attract more interest. carrying get attention, there are four indicators out, namely: advertising, sales promotion, publication, personal selling. As done by Shopee marketplace, it very attractive consumers becomes marketplace great demand. The purpose this research find whether an effect promotion mix if simultaneously. Meanwhile, conducting research, quantitative method used, where data collected distributing questionnaires students at Ibn Khaldun University, Bogor. tool used processing SPSS 26 application program. results show affects purchasing decisions looking t-count > t-table significance value on X1 0.000 <0.05 t -table (3,568 1,984). has with <0.05, (3.950) (1.984). Promotional have decisions, while statements such as honesty still minimal needs improved again.
 Keywords: mix, quality, decisions